Clear, respectful handling of your travel enquiry data.

Melo Tours & Holidays values your trust. This Privacy Policy explains how we collect, use, store, and protect your information when you visit melotours.com, submit an enquiry, contact us on WhatsApp, or share your details through advertising lead forms.

By submitting an enquiry form, WhatsApp message, Google Ads lead form, or Meta lead ad form, you consent to being contacted by our team regarding your travel enquiry, itinerary, quotation, or related follow-up.

Depending on how you contact us, we may collect your name, phone number, email address, travel dates, destination interests, budget preferences, group size, and any enquiry details you choose to share with us.

We may also collect limited technical and usage data such as pages viewed, device or browser information, approximate location data, campaign source, and interactions on our website through cookies, analytics tags, and advertising tools.

We collect information directly when you fill out website enquiry forms, contact us through WhatsApp, speak with our team, or submit your details through Google Ads lead forms or Meta lead ads on Facebook or Instagram.

We may also collect information automatically through cookies, Google Tag Manager, analytics tools, and other measurement technologies used to understand website traffic and campaign performance.

We use your information to respond to enquiries, understand your travel preferences, prepare itineraries and quotations, confirm availability, and provide customer support before and after your booking.

We may also use the information to improve our website, understand which campaigns and destinations perform well, measure ad effectiveness, and run relevant remarketing or follow-up advertising where applicable.

We use Google Tag Manager to load the measurement tools below on the public pages of melotours.com. They do not run on the private itinerary links we send you.

Google Analytics 4 records the pages you view, how you reached us (for example a search, an ad or another website), your device and browser type, your approximate location at city level, and actions such as tapping a WhatsApp button, tapping our phone number or sending an enquiry. Where Google's user-provided data feature is switched on, an email address or phone number you enter may be shared with Google in hashed (one-way encrypted) form to improve this measurement.

Google Ads uses a conversion tag and a first-party cookie (the Conversion Linker) to record that a visit from one of our ads led to a WhatsApp tap, a call tap or an enquiry. It stores the ad click identifier, not your name or your messages.

The Meta Pixel (Facebook and Instagram) records page views, WhatsApp taps and enquiries so we can measure our Meta ads and show them to people likely to be interested. Meta may connect this with your Facebook or Instagram account under its own data policy. We may also receive lead information that you choose to submit through Meta lead ads.

Microsoft Clarity records how visitors scroll, tap and move through our pages, as session replays and heatmaps, so we can make the site easier to use. Clarity masks what you type into form fields.

We do not sell your personal information. We only share your information when reasonably necessary to handle your enquiry, prepare travel options, deliver booked services, or support our internal operations.

This may include trusted internal staff, CRM or website service providers, advertising and analytics platforms, and travel service partners involved in your itinerary, but only to the extent needed for enquiry handling, communication, and service delivery.

If you reach our website from one of our ads or a tagged campaign link and tap a WhatsApp button, the message we prepare for you includes a short reference such as "Ref MT-7K2Q9X". On our server we keep that reference with the ad click identifier (for example Google's gclid), the campaign tags in the link, the page you first landed on, the page you tapped from and the time. It holds no name, phone number or message, and we delete it after 120 days. You can remove the reference before sending; we handle your enquiry the same way.

When an enquiry becomes a quotation or a booking, we tell Google Ads that the ad click led to a qualified enquiry or a booking (with the booking value), so our ads reach people planning trips like yours. Where we have no ad click identifier, we may send your email address or phone number instead, hashed on our server with SHA-256 (one-way encryption) before it leaves, which Google uses only to match the enquiry to an ad interaction.

When you send our enquiry form, the Google Ads conversion tag also passes the email address and phone number you entered to Google (enhanced conversions). The Google tag hashes them with SHA-256 before they are sent, and Google uses them only to match your enquiry to an ad click. They are never added to a web address.

We keep enquiry and customer information only for as long as it is reasonably needed for follow-up, travel planning, customer support, record-keeping, and campaign evaluation.

If your enquiry does not proceed, we may still retain basic contact and enquiry records for a limited period so we can respond to follow-up requests, measure lead quality, and maintain business records.

Cookies and similar technologies help us understand how visitors use our website, remember preferences, and improve marketing performance. Some cookies are necessary for the website to function, while others support analytics and advertising measurement: _ga (Google Analytics), _gcl_aw (Google Ads click), _fbp (Meta Pixel) and _clck / _clsk (Microsoft Clarity).

You can manage or disable cookies through your browser settings. Please note that disabling some cookies may affect how certain parts of the website function.

If you would like to update your information, request deletion of enquiry details, or stop follow-up communication, you can contact us using the details below. We will review and respond to reasonable requests within a practical timeframe.

If you no longer wish to receive marketing communication from us, you can ask us to remove you from future promotional follow-up.

Our services are intended for adults making travel enquiries or bookings. We do not knowingly collect personal information from children without the involvement of a parent or guardian.

We may update this Privacy Policy from time to time to reflect changes in our website, enquiry process, advertising practices, or business operations. The latest version will always be available on this page with the updated effective date.

For privacy-related questions, updates, or deletion requests, please contact us at hello@melotours.com, call us on +91 70129 26245, or write to Melo Tours & Holidays, Kerala, India.